Project Overview

The SHINE project is funded by the EU SWITCH-Asia Programme and implemented in Bhutan from 2020 to 2024 for sustainable tourism development with active engagement of the agri-food and the handicraft sectors. The project is targeted in eastern and southern parts of Bhutan, including Trashigang, Pemagatshel, Trashiyangtse, Mongar, Lhuntse, Dagana and Zhemgang.

Tourism Potential

Dagana

The place got its name from the historic Daga Trashiyangtse Dzong which was established in 1651 by Zhabdrung
Read More

Lhuentse

The Dzongkhag takes special prides in being an ancestral home of kings and with splendid Jigme Namgyel Nagtshang
Read More

Mongar

Mongar denotes the beginning of the eastern district. The district is well known for the pilgrimage site.
Read More

Pemagathsel

Pemagatshel meaning “Blissful Land of the Lotus”, is located in the southeastern part of Bhutan. The district is well known for the
Read More

Trashigang

Trashigang dzongkhag is located in the eastern Bhutan bordering with the Mongar Dzongkhag
Read More

Trashiyangtshe

The district has numerous cultural products and very unique natural products that most other dzongkhag
Read More

Zhemgang

Zhemgang has enormous potential for community based/ eco-tourism development because of its rich biodiversity.
Read More

Latest News

CategoriesLatest News

Impression of Distribution of the 2024 Calendars, Promotion of the ‘Villages of the Month’ and the SHINE E-Commerce.

The SHINE project, a team from GrAT, reached out to 208 offices, hotels, and restaurants in Thimphu, Paro and Punakha,…

CategoriesLatest News

15 Bhutanese Producers Received Food Processing and Preservation Training in Hyderabad, India

The five-day training program on “food processing and preservation for new product development”, funded by the EU Switch-Asia Programme, through…

CategoriesLatest News

E-COMMERCE TRAINING IN TRASHIGANG & PEMAGATSHELDISTRICTS

REPORT ON EU SWITCH-ASIA PROGRAMME-SHINE PROJECT’S E-COMMERCE TRAINING IN TRASHIGANG & PEMAGATSHEL DISTRICTS   Thimphu, Bhutan- Funded by the EU…

CategoriesLatest News

SHINE Bhutan cooking training on indigenous

REPORT ON EU SWITCH-ASIA PROGRAMME-SHINE PROJECT’S COOKING TRAINING IN TRASHIGANG DISTRICT   Thimphu, Bhutan- SHINE project conducted the Cooking Training…

CategoriesLatest News

Fermented Chilli Paste Training

The SHINE team trained two chilli producer groups in Trashi Yangtse and Trashigang, in making fermented chilli paste (FCP) on…

Lead implementing partner

grat

Local Implementing Partners