




Industry Inclusive of
Native Entrepreneurs
Bring the local products to where tourism is.
Project Overview
The SHINE project is funded by the EU SWITCH-Asia Programme and implemented in Bhutan from 2020 to 2024 for sustainable tourism development with active engagement of the agri-food and the handicraft sectors. The project is targeted in eastern and southern parts of Bhutan, including Trashigang, Pemagatshel, Trashiyangtse, Mongar, Lhuntse, Dagana and Zhemgang.

Tourism Potential
Dagana
Pemagathsel
Trashigang
Trashiyangtshe
Latest News

Experts’ Review workshop on Tourism Attractions
SHINE invites a number of experts to validate and enrich the contents of the upcoming 'Tourism Attraction Book'. The first…

2nd Experiment: Flavored Whey Drink
Whey is yellowish and semi-translucent liquid that separates from the curd during the cheese making process. Whey is obtained after…

The 1st SHINE Calendar is here!
The first SHINE calendar is for 2022 and it presents 12 selected edible flowers and wild plants. Contact us to…

More Success To Come
SHINE's first success story has been shared with EU SWITCH-Asia stakeholders worldwide, together with the endorsement of Daniel Hachez, Minister…

Zhemgang: Gem of Natural Tourism in East Bhutan
The SHINE team went to Zhemgang and met Agriculture (fruits and vegetables), Livestock (dairy), Non-Wood Forest Products (NWFP), Handicraft, and…