The place got its name from the historic Daga Trashiyangtse Dzong which was established in 1651 by Zhabdrung
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Industry Inclusive of
Native Entrepreneurs
Bring the local products to where tourism is.
Project Overview
The SHINE project is funded by the EU SWITCH-Asia Programme and implemented in Bhutan from 2020 to 2024 for sustainable tourism development with active engagement of the agri-food and the handicraft sectors. The project is targeted in eastern and southern parts of Bhutan, including Trashigang, Pemagatshel, Trashiyangtse, Mongar, Lhuntse, Dagana and Zhemgang.
Tourism Potential
Latest News
CategoriesUncategorized Regional Food Program
The Regional Food Program (RFP) of the SHINE project aims at promoting indigenous cuisines of eastern Bhutan among both tourists…
CategoriesDzongkhags Latest News Experts’ Review workshop on Tourism Attractions
SHINE invites a number of experts to validate and enrich the contents of the upcoming 'Tourism Attraction Book'. The first…
CategoriesLatest News Product Development 2nd Experiment: Flavored Whey Drink
Whey is yellowish and semi-translucent liquid that separates from the curd during the cheese making process. Whey is obtained after…
CategoriesLatest News Uncategorized The 1st SHINE Calendar is here!
The first SHINE calendar is for 2022 and it presents 12 selected edible flowers and wild plants. Contact us to…
CategoriesLatest News More Success To Come
SHINE's first success story has been shared with EU SWITCH-Asia stakeholders worldwide, together with the endorsement of Daniel Hachez, Minister…
Lead implementing partner
Local Implementing Partners
