Shine

WhatsApp Image 2021-04-09 at 11.59.26 AM (1)

Sustainable Hospitality
Industry Inclusive of
Native Entrepreneurs

Bring tourists to where the agro and handicraft production is.
Bring the local products to where tourism is.

Project Overview

The SHINE project is funded by the EU SWITCH-Asia Programme and implemented in Bhutan from 2020 to 2024 for sustainable tourism development with active engagement of the agri-food and the handicraft sectors. The project is targeted in eastern and southern parts of Bhutan, including Trashigang, Pemagatshel, Trashiyangtse, Mongar, Lhuntse, Dagana and Zhemgang.

Tourism Potential

Dagana

The place got its name from the historic Daga Trashiyangtse Dzong which was established in 1651 by Zhabdrung

Lhuentse

The Dzongkhag takes special prides in being an ancestral home of kings and with splendid Jigme Namgyel Nagtshang

Mongar

Mongar denotes the beginning of the eastern district. The district is well known for the pilgrimage site.

Pemagathsel

Pemagatshel meaning “Blissful Land of the Lotus”, is located in the southeastern part of Bhutan. The district is well known for the

Trashigang

Trashigang dzongkhag is located in the eastern Bhutan bordering with the Mongar Dzongkhag

Trashiyangtshe

The district has numerous cultural products and very unique natural products that most other dzongkhag

Zhemgang

Zhemgang has enormous potential for community based/ eco-tourism development because of its rich biodiversity.

More Success To Come

SHINE's first success story has been shared with EU SWITCH-Asia stakeholders worldwide, together with the endorsement of Daniel Hachez, Minister…

November 23, 2021November 23, 2021 By Shine

Zhemgang: Gem of Natural Tourism in East Bhutan

The SHINE team went to Zhemgang and met Agriculture (fruits and vegetables), Livestock (dairy), Non-Wood Forest Products (NWFP), Handicraft, and…

November 16, 2021November 16, 2021 By Shine

SHINE during COVID-19

Before the pandemic brought the Bhutanese tourism industry to a standstill, the kingdom had an ambitious goal of an annual…

UncategorizedNovember 8, 2021November 8, 2021 By Shine

Handicrafts Training & Catalog

Different handicrafts and product packaging solutions can broaden the perspective of designers in Bhutan and inspire them.

November 5, 2021November 5, 2021 By Shine

Visa applications put on hold as TCB readies the service sector

"The Tourism Council of Bhutan (TCB) will not accept tourist visa applications until the Council is ready with its preparations…

October 28, 2021November 5, 2021 By Shine