







Industry Inclusive of
Native Entrepreneurs
Bring the local products to where tourism is.
Project Overview
The SHINE project is funded by the EU SWITCH-Asia Programme and implemented in Bhutan from 2020 to 2024 for sustainable tourism development with active engagement of the agri-food and the handicraft sectors. The project is targeted in eastern and southern parts of Bhutan, including Trashigang, Pemagatshel, Trashiyangtse, Mongar, Lhuntse, Dagana and Zhemgang.

Tourism Potential
Dagana
Pemagathsel
Trashigang
Trashiyangtshe
Latest News

The 2nd SHINE Calendar is here!
We welcome New Year with new calendar of SHINE. For the year 2023, twelve “Festivals and indigenous food of Eastern…

EU Dinner Program
A parliamentary delegation composed of four Members of the European Parliament (led by Vice-President Ms Evelyn Regner, with Ms Ulrike…

Second Trial Run for Regional Food Program
The second trial run for Regional Food Program (RFP) was held from 24th to 31st August 2022, in cooperation with…

Regional Food Program
The Regional Food Program (RFP) of the SHINE project aims at promoting indigenous cuisines of eastern Bhutan among both tourists…

Experts’ Review workshop on Tourism Attractions
SHINE invites a number of experts to validate and enrich the contents of the upcoming 'Tourism Attraction Book'. The first…