







Industry Inclusive of
Native Entrepreneurs
Bring the local products to where tourism is.
Project Overview
The SHINE project is funded by the EU SWITCH-Asia Programme and implemented in Bhutan from 2020 to 2024 for sustainable tourism development with active engagement of the agri-food and the handicraft sectors. The project is targeted in eastern and southern parts of Bhutan, including Trashigang, Pemagatshel, Trashiyangtse, Mongar, Lhuntse, Dagana and Zhemgang.

Tourism Potential
Dagana
Pemagathsel
Trashigang
Trashiyangtshe
Latest News

E-COMMERCE TRAINING IN TRASHIGANG & PEMAGATSHELDISTRICTS
REPORT ON EU SWITCH-ASIA PROGRAMME-SHINE PROJECT’S E-COMMERCE TRAINING IN TRASHIGANG & PEMAGATSHEL DISTRICTS Thimphu, Bhutan- Funded by the EU…

SHINE Bhutan cooking training on indigenous
REPORT ON EU SWITCH-ASIA PROGRAMME-SHINE PROJECT’S COOKING TRAINING IN TRASHIGANG DISTRICT Thimphu, Bhutan- SHINE project conducted the Cooking Training…

Fermented Chilli Paste Training
The SHINE team trained two chilli producer groups in Trashi Yangtse and Trashigang, in making fermented chilli paste (FCP) on…

Design thinking for local handicrafts.
By Sacha Wangmo, HAB THIMPHU, BHUTAN: Fourteen local handicrafts artisans received a training on crafts skills and design thinking under…

The 2nd SHINE Calendar is here!
We welcome New Year with new calendar of SHINE. For the year 2023, twelve “Festivals and indigenous food of Eastern…