Project Overview

The SHINE project is funded by the EU SWITCH-Asia Programme and implemented in Bhutan from 2020 to 2024 for sustainable tourism development with active engagement of the agri-food and the handicraft sectors. The project is targeted in eastern and southern parts of Bhutan, including Trashigang, Pemagatshel, Trashiyangtse, Mongar, Lhuntse, Dagana and Zhemgang.

Tourism Potential

Dagana

The place got its name from the historic Daga Trashiyangtse Dzong which was established in 1651 by Zhabdrung
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Lhuentse

The Dzongkhag takes special prides in being an ancestral home of kings and with splendid Jigme Namgyel Nagtshang
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Mongar

Mongar denotes the beginning of the eastern district. The district is well known for the pilgrimage site.
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Pemagathsel

Pemagatshel meaning “Blissful Land of the Lotus”, is located in the southeastern part of Bhutan. The district is well known for the
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Trashigang

Trashigang dzongkhag is located in the eastern Bhutan bordering with the Mongar Dzongkhag
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Trashiyangtshe

The district has numerous cultural products and very unique natural products that most other dzongkhag
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Zhemgang

Zhemgang has enormous potential for community based/ eco-tourism development because of its rich biodiversity.
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Latest News

CategoriesLatest News

E-COMMERCE TRAINING IN TRASHIGANG & PEMAGATSHELDISTRICTS

REPORT ON EU SWITCH-ASIA PROGRAMME-SHINE PROJECT’S E-COMMERCE TRAINING IN TRASHIGANG & PEMAGATSHEL DISTRICTS   Thimphu, Bhutan- Funded by the EU…

CategoriesLatest News

SHINE Bhutan cooking training on indigenous

REPORT ON EU SWITCH-ASIA PROGRAMME-SHINE PROJECT’S COOKING TRAINING IN TRASHIGANG DISTRICT   Thimphu, Bhutan- SHINE project conducted the Cooking Training…

CategoriesLatest News

Fermented Chilli Paste Training

The SHINE team trained two chilli producer groups in Trashi Yangtse and Trashigang, in making fermented chilli paste (FCP) on…

CategoriesLatest News Uncategorized

Design thinking for local handicrafts.

By Sacha Wangmo, HAB THIMPHU, BHUTAN: Fourteen local handicrafts artisans received a training on crafts skills and design thinking under…

CategoriesLatest News

The 2nd SHINE Calendar is here!

We welcome New Year with new calendar of SHINE. For the year 2023, twelve “Festivals and indigenous food of Eastern…

Lead implementing partner

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Local Implementing Partners