Shine

WhatsApp Image 2021-04-09 at 11.59.26 AM (1)

Sustainable Hospitality
Industry Inclusive of
Native Entrepreneurs

Bring tourists to where the agro and handicraft production is.
Bring the local products to where tourism is.

Project Overview

The SHINE project is funded by the EU SWITCH-Asia Programme and implemented in Bhutan from 2020 to 2024 for sustainable tourism development with active engagement of the agri-food and the handicraft sectors. The project is targeted in eastern and southern parts of Bhutan, including Trashigang, Pemagatshel, Trashiyangtse, Mongar, Lhuntse, Dagana and Zhemgang.

Tourism Potential

Dagana

The place got its name from the historic Daga Trashiyangtse Dzong which was established in 1651 by Zhabdrung

Lhuentse

The Dzongkhag takes special prides in being an ancestral home of kings and with splendid Jigme Namgyel Nagtshang

Mongar

Mongar denotes the beginning of the eastern district. The district is well known for the pilgrimage site.

Pemagathsel

Pemagatshel meaning “Blissful Land of the Lotus”, is located in the southeastern part of Bhutan. The district is well known for the

Trashigang

Trashigang dzongkhag is located in the eastern Bhutan bordering with the Mongar Dzongkhag

Trashiyangtshe

The district has numerous cultural products and very unique natural products that most other dzongkhag

Zhemgang

Zhemgang has enormous potential for community based/ eco-tourism development because of its rich biodiversity.

Latest News

E-COMMERCE TRAINING IN TRASHIGANG & PEMAGATSHELDISTRICTS

REPORT ON EU SWITCH-ASIA PROGRAMME-SHINE PROJECT’S E-COMMERCE TRAINING IN TRASHIGANG & PEMAGATSHEL DISTRICTS Thimphu, Bhutan- Funded by the EU…

October 20, 2023November 13, 2023 By Nirmal Hingmang

Latest News

SHINE Bhutan cooking training on indigenous

REPORT ON EU SWITCH-ASIA PROGRAMME-SHINE PROJECT’S COOKING TRAINING IN TRASHIGANG DISTRICT Thimphu, Bhutan- SHINE project conducted the Cooking Training…

October 16, 2023November 13, 2023 By Nirmal Hingmang