Project Overview

The SHINE project is funded by the EU SWITCH-Asia Programme and implemented in Bhutan from 2020 to 2024 for sustainable tourism development with active engagement of the agri-food and the handicraft sectors. The project is targeted in eastern and southern parts of Bhutan, including Trashigang, Pemagatshel, Trashiyangtse, Mongar, Lhuntse, Dagana and Zhemgang.

Tourism Potential


The place got its name from the historic Daga Trashiyangtse Dzong which was established in 1651 by Zhabdrung
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The Dzongkhag takes special prides in being an ancestral home of kings and with splendid Jigme Namgyel Nagtshang
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Mongar denotes the beginning of the eastern district. The district is well known for the pilgrimage site.
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Pemagatshel meaning “Blissful Land of the Lotus”, is located in the southeastern part of Bhutan. The district is well known for the
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Trashigang dzongkhag is located in the eastern Bhutan bordering with the Mongar Dzongkhag
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The district has numerous cultural products and very unique natural products that most other dzongkhag
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Zhemgang has enormous potential for community based/ eco-tourism development because of its rich biodiversity.
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Latest News

CategoriesLatest News

The 2nd SHINE Calendar is here!

We welcome New Year with new calendar of SHINE. For the year 2023, twelve “Festivals and indigenous food of Eastern…


EU Dinner Program

A parliamentary delegation composed of four Members of the European Parliament (led by Vice-President Ms Evelyn Regner, with Ms Ulrike…


Second Trial Run for Regional Food Program

The second trial run for Regional Food Program (RFP) was held from 24th to 31st August 2022, in cooperation with…


Regional Food Program

The Regional Food Program (RFP) of the SHINE project aims at promoting indigenous cuisines of eastern Bhutan among both tourists…

CategoriesDzongkhags Latest News

Experts’ Review workshop on Tourism Attractions

SHINE invites a number of experts to validate and enrich the contents of the upcoming 'Tourism Attraction Book'. The first…

Lead implementing partner


Local Implementing Partners