The SHINE project revives and promotes traditional Bhutanese food both nationally and internationally in combination with tourism and hospitality. Bhutan, has a rich tradition of dried and fermented food products with great cultural and historical significance. By showcasing these products to a wider audience, the project not only helps the preservation of Bhutanese culinary heritage, but also fosters economic growth through increased export opportunities.
Tourism, as a vehicle for cross-cultural interaction, plays a pivotal role in introducing foreign guests to the rich and authentic tastes of Bhutanese cuisine. Visitors aside from experiencing the unique taste gain knowledge of the procedures involved in the preparation of traditional dishes made of dried and fermented ingredients.