1. Figure out attractive tourism resources in target areas. Design tour package products and mitigate challenges. Promote alternative destinations.
  2. Integrate informal sectors in tourism value chain (producers’ end). Raise awareness of the tourism MSMEs in touristic hotspots (buyers’ end) on regional food and handicraft products. Develop a mobile App and an online shop platform to connect producers and buyers.
  3. Provide technical assistance for producers and service providers to achieve better quantity and quality. Develop and demonstrate Appropriate Technology solutions. Encourage circular economy practices.
  4. Support producers to design and develop new products (agri-food, handicraft and packaging) and services (homestays and tour package). Develop prototypes and test.
  5. Establish a model village (also learning center and educational tourism destination). Capacitate stakeholder groups for agri-/educational tourism and technologies for agri food processing and handicraft. Promote the model village.
  6. Develop marketing materials and disseminate the outcomes. Support local government and national institutions in the formulation and implementation of rural tourism policies and guidelines. Facilitate access to financial programs.
Workshop with stakeholders
Interest Group workshop in Trashigang

Latest News


The 2nd SHINE Calendar is here!

We welcome New Year with new calendar of SHINE. For the year 2023, twelve “Festivals and indigenous food of Eastern…


EU Dinner Program

A parliamentary delegation composed of four Members of the European Parliament (led by Vice-President Ms Evelyn Regner, with Ms Ulrike…


Second Trial Run for Regional Food Program

The second trial run for Regional Food Program (RFP) was held from 24th to 31st August 2022, in cooperation with…


Regional Food Program

The Regional Food Program (RFP) of the SHINE project aims at promoting indigenous cuisines of eastern Bhutan among both tourists…

CategoriesDzongkhags Latest News

Experts’ Review workshop on Tourism Attractions

SHINE invites a number of experts to validate and enrich the contents of the upcoming 'Tourism Attraction Book'. The first…