Activities
- Figure out attractive tourism resources in target areas. Design tour package products and mitigate challenges. Promote alternative destinations.
- Integrate informal sectors in tourism value chain (producers’ end). Raise awareness of the tourism MSMEs in touristic hotspots (buyers’ end) on regional food and handicraft products. Develop a mobile App and an online shop platform to connect producers and buyers.
- Provide technical assistance for producers and service providers to achieve better quantity and quality. Develop and demonstrate Appropriate Technology solutions. Encourage circular economy practices.
- Support producers to design and develop new products (agri-food, handicraft and packaging) and services (homestays and tour package). Develop prototypes and test.
- Establish a model village (also learning center and educational tourism destination). Capacitate stakeholder groups for agri-/educational tourism and technologies for agri food processing and handicraft. Promote the model village.
- Develop marketing materials and disseminate the outcomes. Support local government and national institutions in the formulation and implementation of rural tourism policies and guidelines. Facilitate access to financial programs.
Latest News
CategoriesLatest News
Impression of Distribution of the 2024 Calendars, Promotion of the ‘Villages of the Month’ and the SHINE E-Commerce.
The SHINE project, a team from GrAT, reached out to 208 offices, hotels, and restaurants in Thimphu, Paro and Punakha,…
CategoriesLatest News
15 Bhutanese Producers Received Food Processing and Preservation Training in Hyderabad, India
The five-day training program on “food processing and preservation for new product development”, funded by the EU Switch-Asia Programme, through…
CategoriesLatest News
E-COMMERCE TRAINING IN TRASHIGANG & PEMAGATSHELDISTRICTS
REPORT ON EU SWITCH-ASIA PROGRAMME-SHINE PROJECT’S E-COMMERCE TRAINING IN TRASHIGANG & PEMAGATSHEL DISTRICTS Thimphu, Bhutan- Funded by the EU…
CategoriesLatest News
SHINE Bhutan cooking training on indigenous
REPORT ON EU SWITCH-ASIA PROGRAMME-SHINE PROJECT’S COOKING TRAINING IN TRASHIGANG DISTRICT Thimphu, Bhutan- SHINE project conducted the Cooking Training…
CategoriesLatest News
Fermented Chilli Paste Training
The SHINE team trained two chilli producer groups in Trashi Yangtse and Trashigang, in making fermented chilli paste (FCP) on…